Advertising

Facebook is starting to get it. Kind of…

I typically check out the advertising and public relations trade publications every couple of days or so. It’s an old habit stemming from my career at Ogilvy, Cohn & Wolfe, and other companies that play in the space.

The Need for Independently Verified Video Analytics

As the year winds to a close, we take stock of lessons learned and begin to think about what lies ahead. In the marketing world, that means closing out 2016 budgets and projects and planning for 2017 programming (ideally with additional…

When is a view, a view?

When is a view, a view? In particular how does one qualify a view when it comes to online video content, native advertising, and campaign videos?

YouTube considers a view to be a video displayed for 30 seconds (or the duration of the video if it’s less than 30…

The World Needs Standardized Ratings for Video. Stat.

Thanks to Nielsen, I (and everyone else for that matter) know how well or how poorly a TV show performed each week. Nielsen Ratings are well woven into the fabric of American TV culture. Our favorite shows live and die by these numbers…