Analytics

Excited to be Featured in Alley Watch Today!

This NYC Startup Measures if Your Viewers are Actually Watching Your Videos

“When measuring how effective your company’s video marketing is at converting customers, amount of…

Facebook is starting to get it. Kind of…

I typically check out the advertising and public relations trade publications every couple of days or so. It’s an old habit stemming from my career at Ogilvy, Cohn & Wolfe, and other companies that play in the space.

Total Audience?

So. Love him or hate him, one thing is undeniable about #DonaldJTrump: he obsesses over measuring things. Hand size, public opinion, inaugural crowds and, perhaps most of all, TV ratings. He loves measuring these things. Maybe even too much for a President to pontificate about in public.

Methbots. And Getting 2017 Right.

It is well known within PR and marketing circles that for something to get solid media coverage from December 15th through to the new year, it has to be monumental. A tweet from President-elect Trump. Terrorism. CRISIS. Etc. Failing those qualifiers, media attention is…

Stand For Something

I’ve been reading people for as long as I can remember. Not in a malicious way, but certainly in an effort to gain an edge. In school it was teachers and administrators, always trying to see how to extend a deadline or what it would take to turn a B+ into an A- at the end of the semester…

Transferable Skills

What’s the difference between an athlete and an entrepreneur?

I’d just been cut by the late Tony Gwynn.

Well, that’s not entirely true… I was being relegated to a local junior college for the spring semester. This was more common than you…

The Power of Nielsen PRIZM Data

Big news. We will be integrating Nielsen PRIZM into the Limbik platform. This is the first time we have integrated third-party consumer reporting into our platform at scale.

The Need for Independently Verified Video Analytics

As the year winds to a close, we take stock of lessons learned and begin to think about what lies ahead. In the marketing world, that means closing out 2016 budgets and projects and planning for 2017 programming (ideally with additional…

When is a view, a view?

When is a view, a view? In particular how does one qualify a view when it comes to online video content, native advertising, and campaign videos?

YouTube considers a view to be a video displayed for 30 seconds (or the duration of the video if it’s less than 30…