Marketing

What Writers Need to Know About Readability

Do we need to “dumb” it down? The simple answer is “YES”

How Rudolph the Red-Nosed Reindeer Became Every Marketer’s Dream

Robert May’s Iconic Creation

4 Unexpected Ways to Support Indie Bookstores

Even if you’re not James Patterson

We Need “Relentless Empathy” for Writing — and For Life

Wisdom from marketing guru Ann Handley

The Essential Toolkit for Beginning Copywriters

Conquer Facebook Phobia and the Terror of Self-Promotion

And yes, Facebook Phobia does exist