Beacons

Online to Offline attribution — Does it work?

(P.S: This post is qualitative in nature.)

Many consumers start any buying activity with a search online, but typically go to a store to check out the product and even buy it there. Does this mean that the walk-in was…

37% of Offline Retail Sales influenced by Web

Total retail sales in the US in 2016 were $3.39 trillion; mobile influenced one-third of those sales because consumers use their mobile phones as tools to find products locally. However, to use mobile channels to influence customers, companies must…

Marketing Trends — 2017

Few interesting notes on Location based marketing & Mobile web.

Take advantage of location-based marketing

In 2017, look for more brands to use location-based marketing to engage consumers. “Mobile devices…

Proximity & Beacons — Ad Revenues

Beacons are at the forefront of location-based services which are starting to pick up traction all around the world. In 2016, location targeted ad spending represented around USD 12 Billion of the USD 33 Bn Mobile Advertising Revenues. This is expected to rise to about…