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Location, Proximity, engagement
Thoughts on Proximity marketing, engagement using Bluetooth, WiFi & other location tech.
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Is Bluetooth ‘ON’ a concern for Beacon Adoption?
This is one of the first questions that Advertisers, Marketers, Retailers, Investors and nearly everyone that we talk to about Beacons ask…
Ramki
Oct 8, 2017
Online to Offline attribution — Does it work?
(P.S: This post is qualitative in nature.)
Ramki
Aug 19, 2017
Beacons & Bluetooth 5
Beacons & Bluetooth 5
ABI Research estimates that there will be nearly 400Mn+ Bluetooth enabled Beacons by 2021. The applications of the technology range from…
Ramki
Aug 8, 2017
37% of Offline Retail Sales influenced by Web
37% of Offline Retail Sales influenced by Web
Ramki
Mar 7, 2017
Marketing Trends — 2017
Ramki
Mar 6, 2017
Offline-Online Re-targeting, Proximity Advertising & Analytics
Offline-Online Re-targeting, Proximity Advertising & Analytics
Ramki
Feb 17, 2017
Proximity & Beacons — Ad Revenues
Proximity & Beacons — Ad Revenues
Ramki
Feb 16, 2017
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