This book review brings us back to a few of my favorite topics out there: psychology, behavioral economics, and the science of making decisions. Predictably Irrational is…
This book is closely related to the Contagious book I reviewed last week — after all, for an idea to be contagious, it has to be sticky enough to be passed on along to at…
Contagious is another one of those easy-to-read, useful, short books. It’s a good read for anyone who wants to spread their thoughts and ideas — be it product people, advertising folks aka mad men or even politicians. Jonah…