Startup

The well-kept secret behind great UX: Usability Testing

Whether you only have a prototype or a full-fledged product, it’s a really good idea to run monthly usability tests. These make sure that whatever you’re working on is usable and the user experience is excellent.

A Beginner’s Guide to Rapid Prototyping

Everything you need to know about rapid prototyping in 7…

Originals: How Non-Conformists Move the World

Adam Grant

It Doesn’t Have To Be Crazy At Work

Jason Fried and David Heinemeier Hansson

Bad Blood: Secret and Lies in a Silicon Valley Startup

John Carreyrou

I was initially planning to skip this book. I always tell people that there isn’t much to learn from failures — there are so many ways to fail and so few to succeed that it’s probably…

The Hard Thing About Hard Things

Ben Horowitz

You know I’m lagging a lot on reading when I start reviewing the old classics. The Hard Things about Hard Things is the one absolute must-read for any startup founder. I read it as soon as it came out back in March 2014 —…

Measure What Matters

John Doerr

John Doerr is pretty much a legend in the Silicon Valley. He’s a venture…

Shoe Dog: A Memoir by the Creator of Nike

Phil Knight

Shoe Dog is a story about Phil Knight, a track runner from Oregon who graduates from a prestigious business school in the early 1960s, goes for a very-unconventional-for-the-time world trip, and then returns to…

A Deep Dive into the 2018 Internet Trends Report