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Behavioural Psychology

Loyalty Bay blog

We write about all things customer engagement, behavioural psychology, incentives and rewards

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Behavioural Psychology

Will Roberts in Loyalty Bay blog

Apr 25, 2017

Behavioural nudges for positive outcomes in Government policy

At Loyalty Bay, we are very interested in how “nudges” can be applied to change people’s behaviour online, but one of the most exciting areas is how this can be applied to making positive policy outcomes in government and…

Will Roberts in Loyalty Bay blog

Apr 5, 2017

When cash is no longer king of incentives!

Don’t get me wrong, cash is great and is one of the greatest advancements in allowing humans to trade with one another, but I wanted to take you through a slightly different view when it comes to using it to convert your customers.

Will Roberts in Loyalty Bay blog

Nov 30, 2016

Do you handle customer data? GDPR will affect you, here is how:

Hold onto your seats, I’m going to take you through the wild world of the General Data Protection Regulation (GDPR). Merry Christmas ;-)

Will Roberts in Loyalty Bay blog

Aug 16, 2016

The Key To Personal & Product Success: Get Negative Feedback

The key to improvement whether its for personal development or making better products is: get negative feedback.

It stands to reason that you can’t improve what you don’t know you are bad at. The same…

Will Roberts in Loyalty Bay blog

Aug 4, 2016

Optimus Primed — How Magicians Secrets’ Can Help You Increase Conversion, Retention and Customer Loyalty.

“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”.

Will Roberts in Loyalty Bay blog

Feb 16, 2016

Autonomy, Mastery & Purpose the intrinsic motivations for work

Daniel Pink is the master of motivation and helping us humans understand why we do what we do. He therefore has some pretty interesting concepts when it comes to employee motivation. I encourage everyone to watch the below…

Will Roberts in Loyalty Bay blog

Jun 17, 2015

The 3 most important traits of human psychology to understand in order to boost online conversions: instant gratification, reciprocity and loss aversion!