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The Fall Of Apple

Andrew Zuo
Mac O’Clock
Published in
5 min readJan 12, 2024

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Last year Google had a ‘code red’ due to the emergence of ChatGPT. The thinking went that ChatGPT could compete with Google’s search engine business. That instead of searching for things on Google people would search on ChatGPT.

In hindsight that probably wasn’t that big of a concern. Google has many areas where they make their money. And these large language models like ChatGPT cost a lot to operate. So much so that many AI products are actually losing money.

Well, whatever the case Google quickly released their own AI called Bard only for it to make a massive mistake (because it fell for NASA’s nonsense PR) causing their stock price to drop. Well, they eventually corrected with Gemini and it looks like Gemini is going to do well.

It feels like Google’s Code Red was an overreaction. That they didn’t have to take drastic measures like pull their founders out of retirement. But then again it’s impossible to tell. We don’t have a control group, a company as big as Google that ignored the threat entirely. Wait… actually we do. And that company is Apple.

I have had a growing concern on the financial viability of Apple’s business model for a while now. Ever since I published the post Apple Is Setting Themselves Up For A Disaster regarding their addiction to the iPhone.

51 billion dollars in iPhone sales. 7 billion…

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