Homepage
Open in app
Sign in
Get started
madewithply
Ply builds foundational brands. We share what we learn along the path.
Design
Dev
Website
Follow
Break it down: Brand Strategy
Break it down: Brand Strategy
Brand strategy is something that’s often overlooked; hell for a number of years at Ply we did it ourselves — jumping straight from forming…
Mark Campbell
Sep 8, 2019
The strategy of making strategy happen.
The strategy of making strategy happen.
I’ve got a beef with strategy. It’s a long standing annoyance, a big bloody thorn in my side and it’s all down to this one thing. It’s…
Dave Prince
Jun 27, 2019
The 13 pillars emerging brands are building their companies on (and you can too)
The 13 pillars emerging brands are building their companies on (and you can too)
There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend…
Dave Prince
May 28, 2019
The formula to position modern companies: Care more, be an expert
The formula to position modern companies: Care more, be an expert
There’s probably never been an easier time in history to start a company. I could have an e-com store up and running inside of a week…
Dave Prince
Mar 20, 2019
Suspending ‘reality’ might actually help you budget for a better website.
Suspending ‘reality’ might actually help you budget for a better website.
New website? Don’t start dialling the agency yet.
Dave Prince
Feb 11, 2019
Not all websites are created equal.
Not all websites are created equal.
‘Website’ is probably the vaguest, most opaque, shapeshifting term on the internet today.
Dave Prince
Oct 18, 2018
How to implement long press gestures in Ionic 4
How to implement long press gestures in Ionic 4
Recently we had an app project in which a long-press was the perfect UX interaction.
Phillip Hartin
Oct 9, 2018
Building for the internet? Think big, bite small. Avoid the feedback void.
Building for the internet? Think big, bite small. Avoid the feedback void.
So you’ve got an idea that can change the world and a feature list that’d make your competitor’s weep. Before you go and sign a…
Dave Prince
Sep 13, 2018
Eating with your eyes
Eating with your eyes
In the realm of user experience design, you’ll occasionally come across a bit of ‘design bashing’, where the aesthetic of how an app or…
Mark Campbell
Sep 13, 2018
WTF is a layered brand?
WTF is a layered brand?
Here at Ply, we sometimes fall into the agency trap of using alienating jargon, despite our best efforts to remain a wanky-language-free…
Mark Campbell
Sep 13, 2018
About madewithply
Latest Stories
Archive
About Medium
Terms
Privacy
Teams