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Mad*Pow leverages strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business.
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Designing for Financial Behavior: FxD 2018 Panel Recap
Designing for Financial Behavior: FxD 2018 Panel Recap
It’s easy for financial experts to say what people should do to achieve financial well-being. We can rattle off rules of thumb like…
Amy Bucher
Dec 5, 2018
Perspectives on Financial Wellbeing — Inspired by the 2018 Financial Experience Design Conference
Perspectives on Financial Wellbeing — Inspired by the 2018 Financial Experience Design Conference
The financial experience design conference attracts leaders from financial services organizations like TIAA, Vanguard, Fidelity…
Amy Heymans
Nov 5, 2018
Purpose Driven Design Can Change the World
Purpose Driven Design Can Change the World
In his book The Design of Everyday Things, author Don Norman tells a story about a friend getting trapped in a doorway. You might ask…
Amy Heymans
Oct 19, 2018
How Can Design Contribute To Gaining Acceptance For Digital Health Tools?
How Can Design Contribute To Gaining Acceptance For Digital Health Tools?
Right now the patient is left in a very disconnected ecosystem to navigate on their own. The health system functions but doesn’t come as…
Amy Heymans
Oct 10, 2018
How the health industry can move toward more human-centric innovation
How the health industry can move toward more human-centric innovation
Some of the best and brightest minds are working in the health realm right now. Many of them have had a personal experience where their…
Amy Heymans
Sep 27, 2016
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