NBA

Why Doesn’t China do March Madness?

For almost all American sports fans, March means only one thing: The Men’s Division I College Basketball Tournament, or ‘March Madness’. This festival of amateur basketball commands vast audiences, comparable even with the NBA playoffs, in the US.

Tencent Sports Leads The Way With New NBA China Subscription Model

The Old

In 2015, Tencent purchased the rights to show NBA content in China. The deal cost them $500 million over 5 years. The result of this deal was a subscription package that cost…

NBA’s top followed Stars on Weibo vs Top Jerseys sold on Tmall

With the NBA season to a close, let’s take a look at who was the most popular in the media, and who killed it in jersey sales?

The Revival of Chinese Sports Lottery

The sports lottery business in China will expand to new heights in 2016.

Since its inception in 1987, the state-owned Chinese Sports Lottery has attracted millions of Chinese sports fans nationwide. Despite strict laws regulating gambling…

The 2016 NBA Finals — How did the teams fare in China?

This year’s NBA Finals was a thrilling 7-game affair, in which the Cleveland Cavaliers pulled themselves back from the brink to take the series 4–3, having trailed 3–1 to the Golden State Warriors after the fourth game. While the…

Yao Ming 2.0? How big can Zhou Qi become?

Zhou Qi will become the sixth Chinese player to join the NBA as he aims to leave another Chinese legacy in the NBA. From Henan, China, and currently playing for the Xinjiang Flying Tigers, Qi has confirmed that he will be entering this year’s NBA draft.

Engagement vs. Followers in China

The classic argument, which is more important: followers or engagement. Traditionally sports organizations only focused on their number of followers, showing off this figure to their competitors, and more recently brandishing this figure amongst sponsors and partners.