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How Port Adelaide Brought Footy to China

How Port Adelaide Brought Footy to China

On Sunday 14th May, Shanghai will play host to round 8 of the 2017 AFL season as Port Adelaide Football Club (PAFC) take on the Gold Coast…
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Mailman Sport
What Does WeChat Pay’s UK Launch Mean?

What Does WeChat Pay’s UK Launch Mean?

What is WeChat Pay?
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Mailman Sport
Why Doesn’t China do March Madness?

Why Doesn’t China do March Madness?

For almost all American sports fans, March means only one thing: The Men’s Division I College Basketball Tournament, or ‘March Madness’…
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Mailman Sport
Why the Tencent Sports APP is leading the way

Why the Tencent Sports APP is leading the way

After two years of development, the Tencent Sports APP is the industry standard. It has the highest number of users and the most daily…
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Mailman Sport
3 Keys to a Successful CNY Campaign

3 Keys to a Successful CNY Campaign

What Western brands did wrong for Chinese New Year 2017
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Mailman Sport
The Race for China — Endurance Sports

The Race for China — Endurance Sports

As a country that has historically put a very low emphasis on the importance of physical activity, China may seem a hard sell for endurance…
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Mailman Sport
The Race for China — Winter Sports

The Race for China — Winter Sports

2022
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Mailman Sport
The Race for China — Rugby

The Race for China — Rugby

Somewhat surprisingly, rugby (or ‘English-style olive ball’ as it is literally translated) has been played in China for a very long time…
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Mailman Sport
The Race for China — Boxing

The Race for China — Boxing

The Chinese sports industry is the fastest growing in the world. Their ambitions are lofty, with President Xi’s targets set at $5 trillion…
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Mailman Sport
European Football Coverage: Why the trends are changing

European Football Coverage: Why the trends are changing

Changing of the times
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Mailman Sport
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