Branding

Defining brand character

Brand character is something that is often lost or forgotten. It is easy to dismiss it when you’re fighting to…

Beginning a branding project as a designer

This is part of a series, The Consultant’s Guide to…

Core values are for you, not everyone else

Core values are an essential part of your organization, your brand. Many of you have…

Words & terms matter

There is great power in the words that we use — they can inspire and motivate, they can create clarity or confusion.

Defining purpose, vision, and mission

Purpose, vision, and mission. Some of us already have these defined in our businesses or…

How do I get started with a branding project?

Whether you’re an entirely new effort still determining your brand, a century…

Women’s Fund of Greater Chattanooga

2018 Chattanooga Make-a-Thon Case Study

Chattanooga Girls Leadership Academy + Chattanooga Preparatory School

2018 Chattanooga Make-a-Thon…

Think!Chinatown

2018 NYC Make-a-Thon Case Study

TAHPROOTS

2018 NYC Make-a-Thon Case Study

The Organization