Nonprofit Marketing

Cultivating Giving Part 6: Activating others

Welcome back to the final week of Cultivating Giving! We are going to talk about…

Cultivating Giving Part 5: Design basics for success

Cultivating Giving Part 2: Determining your audience

Cultivating Giving Part 1: Telling your story

It is truly hard to believe that it is that time of year again. Giving Tuesday…

Defining brand character

Brand character is something that is often lost or forgotten. It is easy to dismiss it when you’re fighting to…

Beginning a branding project as a designer

This is part of a series, The Consultant’s Guide to…

Core values are for you, not everyone else

Core values are an essential part of your organization, your brand. Many of you have…

Words & terms matter

There is great power in the words that we use — they can inspire and motivate, they can create clarity or confusion.

Defining purpose, vision, and mission

Purpose, vision, and mission. Some of us already have these defined in our businesses or…

How do I get started with a branding project?

Whether you’re an entirely new effort still determining your brand, a century…