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Focusing on the Asian marketing industry, this ongoing series has been devised to provide a strong set of opinions and observations that we hope will create a dynamic debate about how to do business in Asia.
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The surprise business learning from the Olympics
The surprise business learning from the Olympics
The Olympics came to an end last week and Great Britain seems to have surprised the world by finishing second in the medal tally. Obviously…
Wayne Arnold
Aug 29, 2016
The Spectre of Tradition and Asia’s Industry Award Performance
The Spectre of Tradition and Asia’s Industry Award Performance
I’ve just come back from another year at Cannes. Among other things, it’s time to reflect another lean year for Asia at our industry’s…
Wayne Arnold
Jul 24, 2016
Trump for world president anybody?
Trump for world president anybody?
It takes a special kind satire to take down a Teflon target. While western jokesters, pollsters and pranksters have been throwing the…
waynearnold
Jun 17, 2016
Why do western brands act like vultures when celebrities die?
Why do western brands act like vultures when celebrities die?
Creative myths in Asia — Stereotype No.4 Asian Celebrity Culture is weird compared to the rest of the world.
Wayne Arnold
May 18, 2016
Dirt helps us to embrace our differences
Dirt helps us to embrace our differences
Creative Myths About Asia — Stereotype No.3 The Asian talent that’s available is great at copying but don’t expect any originality.
Wayne Arnold
May 5, 2016
Unconventional products often call for unconventional marketing
Unconventional products often call for unconventional marketing
Creative Myths About Asia — Stereotype No.2 Con’t Asian brands are not brave
waynearnold
May 2, 2016
Learning from J-Pop’s book
Learning from J-Pop’s book
Creative Myths About Asia — Stereotype No.2 Asian talent is great at copying but don’t expect originality
Wayne Arnold
Apr 30, 2016
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