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Why Researchers Should Avoid Hypothesis Validation in Qualitative Research

Why Researchers Should Avoid Hypothesis Validation in Qualitative Research

During the late 1920s and early 1930s at the Western Electric Company’s Hawthorne plant in Chicago, researchers wanted to study how working…
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Mani Pande
Understanding the Difference Between Gen AI & Traditional AI/ML Models

Understanding the Difference Between Gen AI & Traditional AI/ML Models

Ever since Gen AI became a buzzword, many tech companies are whitewashing their products as Gen AI. It seems every startup has pivoted to…
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Mani Pande
Seeing the Elephant: How Data Science and UX Research Uncover the Full Story

Seeing the Elephant: How Data Science and UX Research Uncover the Full Story

By Mani Pande and Isabel O’Meara
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Mani Pande
Busting Myths and Breaking Bias: Lessons from Tulip Mania to Research

Busting Myths and Breaking Bias: Lessons from Tulip Mania to Research

At the Frans Halen Museum in Amsterdam hangs a beautiful painting called Wagons of Fools by Dutch painter Hendrik Gerritsz Pot. It depicts…
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Mani Pande
Easy steps to conduct qualitative analysis

Easy steps to conduct qualitative analysis

Analyzing qualitative research data is both an art and a science, involving intricate processes that combine thoroughness, intuition, and…
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Mani Pande
Unlock the Secrets of Great UX: A Guide to Benchmarking

Unlock the Secrets of Great UX: A Guide to Benchmarking

By Mani Pande & Nishchala Singhal
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Mani Pande
Is the Net Promoter Score (NPS) the right metric for your company?

Is the Net Promoter Score (NPS) the right metric for your company?

Net Promoter Score (NPS) is a widely used metric for measuring customer loyalty, embraced by companies like eBay, PayPal, and Amazon…
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Mani Pande
Pay Attention to Reliability and Validity in UXR

Pay Attention to Reliability and Validity in UXR

When was the last time you paid attention to whether the scale that you had designed for a survey was reliable and valid, oftentimes in the…
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Mani Pande
Developing a Comprehensive User Experience Research Roadmap: A Strategic Approach

Developing a Comprehensive User Experience Research Roadmap: A Strategic Approach

Crafting a User Experience Research (UXR) roadmap is a nuanced and multi-faceted process that requires careful consideration of various…
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Mani Pande
Why should you care about each headline in your slide deck as a UXR

Why should you care about each headline in your slide deck as a UXR

In the newspaper industry, there are two main roles: reporters, who craft the stories, and sub-editors, who polish and edit them and create…
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Mani Pande
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