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Marketing, Advertising, Branding & PR in Uganda
Tracking the growth and developments of marketing in Uganda
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Vodafone India Case Study: How Africell should have handled rebranding in Uganda
Vodafone India Case Study: How Africell should have handled rebranding in Uganda
Rebranding in and of itself has never been easy. There are many global horror stories of rebranding campaigns that went terribly wrong.
Onyait Odeke
Jan 24, 2015
Branding: A failed attempt to re-brand Orange Uganda to Africell
Branding: A failed attempt to re-brand Orange Uganda to Africell
On the 23rd of December, Africell sent messages to all it’s newly acquired subscribers informing them that from the said date, Orange has…
Onyait Odeke
Dec 27, 2014
#OccupyMTN and How MTN Uganda handled a possible PR disaster
#OccupyMTN and How MTN Uganda handled a possible PR disaster
On the 18th November 2014, MTN Uganda woke up up to a tsunami of tweets and posts all over social media complaining about their services
Onyait Odeke
Dec 5, 2014
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