I Spent $30,000 Testing Different Blog Designs — Here’s What I Found

Justin Brooke
Oct 10, 2016 · 8 min read
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This is an eye-tracking study done by Nielsen research called the F-track

Stop calling it a blog

From 2 to 25 percent conversion rate?

4 things spending $30K taught me

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The basic blog layout you’ve seen a bajillion times

#1: Take advantage of premium screen real estate

#2: Move your sidebar to the left

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F-Track eye-tracking study results by Nielsen Norman Group

#3: Use your sidebar strategically

#4: Replace comments with a call to action

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The comment boxes are optional

What markets will this work in?

About Justin Brooke

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Justin Brooke

Written by

Spent $10MM+ on ads, acquired 50K+ customers for my clients, now founder of http://www.AdSkills.com

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

Justin Brooke

Written by

Spent $10MM+ on ads, acquired 50K+ customers for my clients, now founder of http://www.AdSkills.com

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

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