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The Cold Email Marketing Cookbook
Spam filters, Promotions Inboxes, iOS 15, Savvy readers and cheeky content brought us to where we are. Terrible open and click rates on cold emails. We’ll explore why that is and how you can maximize your own cold outreach in today’s environment.
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Best Practices for Using Video in Cold Email with Windsor.io
Best Practices for Using Video in Cold Email with Windsor.io
Video is a powerful tool for increasing cold email conversions. Recipients are tuning out text-based messages, leaving cold email…
Nathan Nuñez
Mar 3, 2022
Tools to Consider in Your Cold Email Setup
Tools to Consider in Your Cold Email Setup
Successful cold email marketing is about more than just sending a message and hoping for the best. Sure, your sequences may look great…
Nathan Nuñez
Mar 1, 2022
Cold Email Reply Received! Now what?
Cold Email Reply Received! Now what?
All too often, cold email practitioners gauge the success of their campaigns on metrics like open rate and reply rate. And while this data…
Nathan Nuñez
Feb 24, 2022
Finding Cold Email Prospects
Finding Cold Email Prospects
The heart of any cold email campaign is the prospects you contact. The more targeted your prospects, the better your chances of success…
Nathan Nuñez
Feb 23, 2022
Personalization in Cold Email
Personalization in Cold Email
Customization and personalization in cold email go a long way. Prospects do not want to feel like they have received a template…
Nathan Nuñez
Feb 18, 2022
Standing out in 2022 with Cold Email
Standing out in 2022 with Cold Email
Optimizing your cold email has always been a moving target. What worked a few short days or weeks ago is now obsolete and needs rethinking…
Nathan Nuñez
Feb 15, 2022
The Ideal Cold Email Length
The Ideal Cold Email Length
Much has been written about the ideal cold email length. Most people agree that shorter is better when it comes to cold email. A HubSpot…
Nathan Nuñez
Feb 9, 2022
Driving Action: Effective Cold Email Calls-to-Action
Driving Action: Effective Cold Email Calls-to-Action
You’ve optimized your subject lines using exhaustive A/B testing. You researched each prospect and wrote a custom opening paragraph that…
Nathan Nuñez
Feb 3, 2022
The Best Subject Lines for Your Video Emails
The Best Subject Lines for Your Video Emails
Most email clients show the sender’s name and the subject line by default. In the world of cold sales email, it is possible, even probable…
Pranay Prakash
Jan 25, 2022
Five Easy Tips to Make your Sales Emails Stand Out
Five Easy Tips to Make your Sales Emails Stand Out
The long-running debate over cold emailing in sales and marketing boils down to two important points: is cold email intrusive and…
Pranay Prakash
Jan 20, 2022
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