Keys to Unlocking the Best in Marketing Strategy

“The thing about a plan is, it doesn’t take into account the unexpected and so we have to improvise to sustain in an entirely new reality.” — Meredith Grey, Grey’s Anatomy

The last year hasn’t been easy. It was I would say lives’ biggest curveball, the whole world faced together. The pandemic hit us when we least expected it. Just when things seemed to get better, the Russian-Ukraine war has us on the edge, full of fear and anticipation.

Businesses took a major hit, some for the good, some for the bad. But no business left unscathed. Businesses had to deal with the supply chain issues, an increase in limited raw materials, and if it wasn’t already struggling to keep up, customers only expected more from the business they trust.

Clearly, the pressure is HIGH. So, what can a client do? What must they know? Is it the same as before?

A lot more demand and much to look out for in the future. It is a lot more complicated than it used to be. More personalization with restrictions in ATT (ad tracking transparency)?

Phew! Tough to be an established brand now, right? But this is where I believe AI/VR, Big data etc. shall significantly prove to be an advantage to minimize the gap between brands and consumers in the near future.

Coming to you my fellow readers, what do you think of my summarization for implementing an effective marketing strategy? Would you give out cookie data in exchange for quality advertising from your favorite brand? Was this a useful infographic to help strategize for your business?

I wish to conclude by saying — Keep hustling. Keep safe. Grow more every day.

Until next time..

Best,

Supraja