IKEA Store App- A milestone in mobile phone digital marketing
IKEA is a great company that many people align with as customers when it comes to quality, ready to assemble furniture (Kristoffersson). The Swedish owned Dutch headquartered IKEA company launched a mobile phone application system that works across the android’s operating system and the iPhone’s iOS. The IKEA Store android application system that I viewed provides fundamental information about the products that the company offers for sale to its clients who hail from different parts of the world. The customers can view the products and shop online and wait for the furniture or kitchen appliances or home accessories to be delivered to them at their doorsteps. The application is easy to navigate with all the features of the products easily identifiable and the prices provided. The clients are also able to make customized orders for the products that they demand from the company thus making the app to be useful and effective in achieving its intended purpose of reaching out to many clients and serving them in the best way possible. The IKEA Store mobile phone application is a wonderful advertising tool that reaches out to the target customers in large numbers because many people and especially middle and high-income groups have access to internet-enabled mobile phones.
The IKEA android application’s aesthetics or design qualities consists of an attractive layout that customers can easily identify with while they are searching for other applications on the Google Playstore. The application has a blue background with the IKEA name branded on it which makes it stand out because of its uniqueness. The furniture pictures and videos are properly outlined and their picture qualities enable the customers to have enough details on quality and design thereby making that form purchasing decisions based on ample and reliable information. The application is quite innovative in all aspects while at the same time kept simple and easy to understand by any client who is not tech-savvy.
The customers from around the globe who are interested in seeking more information about IKEA furniture company and its product range have every reason to download the applications. The customers no longer have to visit the physical stores and display rooms because everything has been brought to them at the comfort of their palms at the touch of a button on mobile phones that are internet enabled. The customers will also keep engaged with the brand as they have the option of sending messages to the company directly and have their questions and concerns addressed in a personalized way.
The mobile application is good in terms of information that it contains, and thus every client who is interested in furniture products, kitchen appliances, and related products offered by IKEA can understand why it deserves a space in their smartphones. The application is a pleasure to use for purchasing products and even window shopping at the comfort of the customer’s home or place of work. The application is organized and customers find it fantastic to add items to their list of shopping. There are also loyalty programs that buy items and refer to friends, relatives, and colleagues to use the app for shopping. IKEA values the contribution and support that it receives from its clients from all over the world. The future of shopping for items is on digital platforms such as this mobile application that connects IKEA with its clients on a higher and intimate level thereby leading to customer trust and loyalty to its products.
