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Marketing in the Age of Digital
thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students
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5 Reasons SEO is Key to Successful Marketing
5 Reasons SEO is Key to Successful Marketing
One of the most frustrating yet important marketing tactics is search engine optimization (SEO). SEO involves improving a website’s…
Ari Cohen
Aug 4
How AR helps brands in Digital Marketing
How AR helps brands in Digital Marketing
As times go by, more and more brands are using different marketing techniques. One of these new technologies is Augmented Reality (AR), and…
Peter Dong
Aug 5
American Express Does It Best: Integrating Social Media with Superior Customer Service
American Express Does It Best: Integrating Social Media with Superior Customer Service
“Don’t do business without it” is American Express’s tagline and the first thought that popped into my head is social media. From the…
Peggy Janthanit
Aug 5
The Power of Video: Transforming Content Marketing
The Power of Video: Transforming Content Marketing
I’ve said it before, and I’ll say it again. Video is King! At least when it comes to content marketing. Videos have this incredible power…
Hamza Razuman
Aug 4
Social Media — Helpful or Harmful?
Social Media — Helpful or Harmful?
What’s your stance on social media?
Ariel Roldan
Aug 5
The UX Factor: How User-Centric Design and Speed Shape Digital Marketing Success
The UX Factor: How User-Centric Design and Speed Shape Digital Marketing Success
One of my greatest weaknesses, as my fiancé would probably agree with, is my lack of patience. And let’s be honest, in this age of endless…
Emily Jing
Aug 5
Why are we talking about Augmented Reality in Fashion industry?
Why are we talking about Augmented Reality in Fashion industry?
So…You may wonder what on earth is Augmented Reality?
Xingwei Li
Aug 6
House of the Dragon Season 2’s Marketing Campaign Is On Fire
House of the Dragon Season 2’s Marketing Campaign Is On Fire
I ventured very late into the Game of Thrones universe only last year — let me tell you, it was a full-on binge-fest from there. I…
Emily Jing
Jul 30
Disney+ “Well Said” Super Bowl Commercial: A Personal Take
Disney+ “Well Said” Super Bowl Commercial: A Personal Take
I’m a sucker for nostalgia and catchy one-liners, so when Disney+ dropped their “Well Said” Super Bowl commercial, it hit me right in the…
Hamza Razuman
Jul 28
Best Sneakers Campaign in 2024-Mr. T in Skechers
Best Sneakers Campaign in 2024-Mr. T in Skechers
I believe most people are familiar with the Skechers brand. They are a company that sells comfortable athletic products. If you watched the…
Yuan Ge
Jul 28
You think you know Rhode Skin, but do you really?
You think you know Rhode Skin, but do you really?
“Rhode is more than a skincare brand; it’s a reflection of my values — simplicity, affordability, authenticity, quality, and transparency.”
Xingwei Li
Jul 28
All roads lead to Capital One #RoadtoOne
All roads lead to Capital One #RoadtoOne
For the past 14 years, Capital One has been an official sponsor of the NCAA March Madness basketball tournament. This year, they pulled out…
Peggy Janthanit
Jul 26
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