United Airlines: 60-Second Good Ad Leads the Way

My previous blog talked about the United’s website user experience and mobile devices. Based on my analysis, we found that its system offers quick access to essential details and delivers the information more seamlessly with improved navigation.

Furthermore, I discovered that the company launched a new video campaign to advance its brand in May 2022, called “ Good Leads The Way.”

What do you see from this 60-second video?

Source from Youtube

First, I want to encourage my audience to watch “Good Leads The Way.” I think it’s worth it because the content is not directly a “call to action” to let people choose your brand. It’s about how the favorable implication of video affects audiences’ thoughts.

Second, It’s time to share what I saw and my opinion from “Good Leads The Way”.

1. It’s got everything. Romance, suspense, setbacks, seatbacks. We know that United Airlines has a long history and is the third-largest airline worldwide. The information from this sentence expresses their leadership in customer service. You get and experience every possible service during the flight with United. For example, you get group staff to check the safety before taking off, you get the captain to sign each important paper and check the weather, and you get a steward to serve you a meal. Moreover, technology systems like WIFI and airline TV bring you entertainment. Those are all aspects that reflect the leadership in customer service.
2. A piece of trash that fuels a plane. Its unique point is that waste from the airplane could be recreated to fuel. It helps protect the planet and save money. From this point, United’s greener is different from other airlines. It’s a way to call for environmental protection and enhance environmental awareness.
3. A coming-of-age story about a little girl who dreamed she could fly and then did. A few seconds after this sentence displayed how a black woman had a pilot dream, and finally, she did it in United Airlines. It told the story of United’s leadership in diversity. Nobody cares where you are from, who you are, and your race. Everyone in this community is equal and respects each other. It’s a place to achieve your dreams
4. Making a world a happier, friendlier, safer, greener, more inclusive, more fascinating place. The brand's mission is to do good in the air along with different hero characteristics. Having a happy flight with United, being safe on the trip, engaging with protection awareness, and becoming inclusive is the goal the brand wants to bring to the customer.

After reviewing the details from “Good Leads The Way,” I would say the ad campaign tells several different stories and combines them into a 60-second promotional video. It’s creative and innovative. The various video, social, digital, and out-of-home content reflect the United’s leadership in areas like customer service, diversified culture, and missions.

Source From One Mile At A Time

Sound, Picture, Text Grab Your Attention

United Airlines is not far behind in promoting its brand in the digital age. The airline uses a video campaign to share stories with specific implications. The amazing content adds value and engages with audiences. The relatable stories make people understand your brand’s mission and meaning.

Overall, I think some campaigns like giving price promotions are not the most way to attract customers’ attention, and it’s not enough to expand your brand’s information. United Airlines made an excellent example of building connections and engaging with the audience deeply. It helps people understand what brand or company wants to bring to you.