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Marketing Management: A Systems Framework
Christie L. Nordhielm, PhD
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Marketing Management: A Systems Framework
Marketing Management: A Systems Framework
Chapter 1: Introduction and Ethics
Christie Nordhielm PhD
Oct 20, 2021
Marketing Management: A Systems Framework (2)
Marketing Management: A Systems Framework (2)
Systems Thinking
Christie Nordhielm PhD
Oct 20, 2021
Marketing Management: A Systems Framework (3)
Marketing Management: A Systems Framework (3)
Business Objective
Christie Nordhielm PhD
Oct 21, 2021
Marketing Management: A Systems Framework
Marketing Management: A Systems Framework
Chapter 4: Customer Focus
Christie Nordhielm PhD
Oct 23, 2021
Marketing Management: A Systems Framework (5)
Marketing Management: A Systems Framework (5)
Chapter 5: Competitive Focus
Christie Nordhielm PhD
Oct 28, 2021
Marketing Management: A Systems Framework (6)
Marketing Management: A Systems Framework (6)
Chapter 6: Estimating Market Potential/The 4 B’s
Christie Nordhielm PhD
Nov 1, 2021
Marketing Management: A Systems Framework (7)
Marketing Management: A Systems Framework (7)
Chapter 7: Segmentation
Christie Nordhielm PhD
Nov 7, 2021
Marketing Management: A Systems Framework (8)
Marketing Management: A Systems Framework (8)
Chapter 8: Targeting
Christie Nordhielm PhD
Nov 22, 2021
Marketing Management: A Systems Framework (9)
Marketing Management: A Systems Framework (9)
Chapter 9: Positioning
Christie Nordhielm PhD
Nov 29, 2021
Marketing Management: A Systems Framework (10)
Marketing Management: A Systems Framework (10)
Chapter 10: Product
Christie Nordhielm PhD
Dec 27, 2021
Marketing Management: A Systems Framework (11)
Marketing Management: A Systems Framework (11)
Chapter 11: Service as Product
Christie Nordhielm PhD
Dec 27, 2021
Marketing Management: A Systems Framework (12)
Marketing Management: A Systems Framework (12)
Chapter 12: Communications
Christie Nordhielm PhD
Jan 12, 2022
Marketing Management: A Systems Framework (13)
Marketing Management: A Systems Framework (13)
Chapter 13: Channels
Christie Nordhielm PhD
Jan 18, 2022
Marketing Management: A Systems Framework (14)
Marketing Management: A Systems Framework (14)
Chapter 14: Pricing
Christie Nordhielm PhD
Feb 1, 2022
Marketing Management: A Systems Framework (15)
Marketing Management: A Systems Framework (15)
Chapter 15: Metrics
Christie Nordhielm PhD
Feb 22, 2022
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