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Marketing Management and Strategy Musings Fall2020
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UBER-Expanding: All About the Food
UBER-Expanding: All About the Food
Uber has been a revolutionary brand since its founding and has completely changed the way people travel. It has decimated the taxi…
Ariel Sacknovitz
Dec 2, 2020
These Sneakers Are Worth More
These Sneakers Are Worth More
Sneakers are an interesting product. On the one hand, each claims a certain competitive advantage — This one will make you run faster…
Ariel Sacknovitz
Nov 11, 2020
Can There Be….Too Much Choice?
Can There Be….Too Much Choice?
Globalization changed the entire course of history. The world became a system of interconnected pieces, with the ability to go anywhere…
Ariel Sacknovitz
Oct 27, 2020
The Godin Disruption
According to the “more classic” view of marketing in Marketing: The Core by Roger Kerin, the approach to marketing after finding a…
Ariel Sacknovitz
Oct 13, 2020
Evil Bots and Marketing
Evil Bots and Marketing
Many marketers can base their decisions off of data: especially big data.
Ariel Sacknovitz
Oct 6, 2020
Part of the Tribe
Part of the Tribe
I think that Dunkin Donuts does an amazing job at creating a “tribe” of customers. Their iconic Dunkin’ Donuts symbol and tagline of…
Ariel Sacknovitz
Sep 29, 2020
Intro Blog Post
This is my first time blogging about anything, let alone about a class, so I am not really sure what to expect. Sharing things to a public…
Ariel Sacknovitz
Sep 21, 2020
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