During the 21st century, more brands have begun to effectively use Augmented Reality (AR) in their marketing. An example of a…
When I think of a brand that recently expanded distribution beyond its original market, I think of a luxury hair…
Being a fashionista, there are numerous times where I have paid more for a brand when there were better and lower options. Personally, I…
When it comes to making a decision, we as humans tend to like to have choices. Whether it is choosing a flavor of ice cream, to…
The traditional viewpoint of marketing has focused on coming up with a marketing plan and then finding customers for your…
Do you have a Twitter, Facebook, or Instagram account? I’m sure most of us can answer yes to at least one of these social…
When a person hears “apple” it is unlikely that the Apple brand does not come to mind. This represents the successfulness of a…