Marketing is expensive, time consuming, and often confusing. Different things we sell need different marketing channels and selling strategies. They all have to work…
What’s the difference between marketing and selling? They are often confused because “sales person” is seen as much less prestigious than “marketing associate.” Thus everything gets lumped into…
I’ve led daylong plan workshops for business owners for 25 years. I give them a 90-page workbook with questions to guide their planning. But some owners who…
(This is for companies where people do the selling; it’s less relevant for online sales.)
There’s a reason “used car salesman” is such a notorious cliché. Sales can feel…