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Marketing Maturity
Marketing Maturity
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Marketing Maturity
The result of transforming the a marketing function of a firm by means of organisational alignment, process improvement, capacity building, and performace acceleration with the aim of achieve a superlative level of marketing practice.
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Marketing Maturity: the result of transforming the marketing function of a firm by means of performance acceleration, organisational alignment, talent development, and process improvement with the aim of achieving a superlative level of marketing effectiveness.

Editors
Go to the profile of Carlos Cordero
Carlos Cordero
Principal at Convergnce, non-conventional marketing fiend, techie by choice, partial to science, classic with a twist* (yes, I stole that from Paul Smith).