About
The Alliance Relationship Management NetworkStories that explore how go-to-market initiatives actually GET to market.
Note from the editor
Stories that explore how go-to-market initiatives actually GET to market.
Editors
Amit Sinha
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.
Writers
Veronica Guguian, decoding stories into strategies
I am a Marketing Strategist and a food lover. I started SPIN Ideas because I am passionate about stories. See more about what I do here: https://spinideas.nl/
Phil Morettini
President of Technology Management Consulting Firm PJM Consulting and author of MORETTINI ON MANAGEMENT Blog
Peter Simoons
Executive Coach specializing in Teamwork and Strategic Alliances, enjoying life while traveling, walking, capturing photos and exploring new Camino routes.
Allan Adler
Allan develops digital business innovation, value network and ecosystem, and go-to-market strategies for leading industrial and technology companies.
Peter Moore
Peter D. Moore is a business strategy and technology advisor specializing in helping companies compete in the age of digital disruption.
