Marketing Principles for Startups

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Marketing Principles for Startups

Essays from topics covered in Carnegie Mellon’s Startup Marketing MBA Courses

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Marketing Principles in Marketing Principles for Startups

Benefits vs Features

How to emphasize the benefits not features of your startup’s product.

Marketing Principles in Marketing Principles for Startups

How to Price Your Startup Product

Explaining a relatively simple pricing system to generate prices…

Marketing Principles in Marketing Principles for Startups

It’s All About The Customer

A few years ago, Paul Graham Co-Founder of Y Combinator wrote a post on startup failure. In it he explains: