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Benefits vs Features

Benefits vs Features

How to emphasize the benefits not features of your startup’s product.
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Marketing Principles
How to Price Your Startup Product

How to Price Your Startup Product

Explaining a relatively simple pricing system to generate prices that increase profitability.
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Marketing Principles
It’s All About The Customer

It’s All About The Customer

A few years ago, Paul Graham Co-Founder of Y Combinator wrote a post on startup failure. In it he explains:
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Marketing Principles
Fact: Marketing Matters for Startups

Fact: Marketing Matters for Startups

A good product is necessary for success but it does not guarantee success. Marketing is critical to generating demand and ultimate success.
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Marketing Principles
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