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Marketing Right Now
thoughts and reflections on Marketing from the Katz School Marketing Grad Students
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In Airbnb We Trust
In Airbnb We Trust
“Trust me.”
Kristine
Mar 20, 2022
Did Victoria Learn The Secret To Consumer Trust?
Did Victoria Learn The Secret To Consumer Trust?
How the well-known brand, Victoria’s Secret, has made big changes to gain back consumer trust.
Abagail Berkowitz
Mar 23, 2022
Brand Trust - The New Age Formula to Build a Legacy
Brand Trust - The New Age Formula to Build a Legacy
Trust is a waning entity, as suggested by the Edelman Trust Barometer of 2022, and it has many reasons. Trust is difficult to quantify…
Danny
Mar 23, 2022
Why I Choose To Pay The Price
Why I Choose To Pay The Price
This may be because I happen to be a firm believer that a $4 bottle of Essentia Water tastes far superior than a $1 bottle of Poland…
Tamar Begun
Mar 16, 2022
Sunny With A Chance Of Spending
Sunny With A Chance Of Spending
Why do I spend more on sunscreen than the average consumer?
Abagail Berkowitz
Mar 16, 2022
Navigating the Information Superhighway: Does Social Media Equal Social Responsibility
Navigating the Information Superhighway: Does Social Media Equal Social Responsibility
Should social media platforms continue to pave uncharted new technology roads or should these social media platforms become highly…
Tamar Begun
Feb 20, 2022
The Murky Cash-Filled Waters of Social Platforms and The Big Green Monster That Lives There
The Murky Cash-Filled Waters of Social Platforms and The Big Green Monster That Lives There
This is my data-backed opinion on why companies like Facebook, Twitter, and Spotify need to take responsibility.
Abagail Berkowitz
Feb 20, 2022
As The Spice Girls Say “Too Much of Something Is Bad Enough”
As The Spice Girls Say “Too Much of Something Is Bad Enough”
My scientifically backed opinion on why too many options are negatively impacting consumers.
Abagail Berkowitz
Feb 28, 2022
The Choice Paradox
The Choice Paradox
“It’s good to have options…” But are options really a good thing?
Tamar Begun
Feb 28, 2022
Decision Paralysis: When more isn’t necessarily better
Decision Paralysis: When more isn’t necessarily better
Do you want your coffee hot or cold? Are you having a latte, macchiato, americano, cappuccino? What type of coffee beans will you have? Are…
Kristine
Feb 28, 2022
Is more choice always better?
Is more choice always better?
As consumers, we love to go shopping, we love to look for things we want, see different options, compare them, look at reviews, and then…
Jhafez
Feb 27, 2022
When choices started demotivating more is not really better.
When choices started demotivating more is not really better.
We’ve all been in a situation when there are a lot of choices and we’re having trouble deciding which is best for us. As a marketer and a…
Krutish Shah
Mar 2, 2022
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