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Creating Focus: The Key to Accelerating
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3 Reasons Wendy’s Breakfast Push May Struggle
3 Reasons Wendy’s Breakfast Push May Struggle
This week’s announcement by Wendy’s Co. that it’s planning yet another big push into the breakfast market at its U.S. restaurants next…
Russ Klein
Sep 11, 2019
Give Trust, Get Trust
Give Trust, Get Trust
Abraham Lincoln’s decision to empower soldiers offers a lesson on how to inspire, align and lead
Russ Klein
May 2, 2019
Message to Walmart: You can spend yourself into prosperity or save yourself into bankruptcy
Message to Walmart: You can spend yourself into prosperity or save ...
Re: Walmart’s decision to eliminate greeters.
Russ Klein
Mar 1, 2019
What Marketers Can Learn from the Cold War
What Marketers Can Learn from the Cold War
Millions of football and advertising fans watched Anheuser-Busch take a swipe at MillerCoors in last weekend’s Super Bowl, ridiculing…
Russ Klein
Feb 7, 2019
Effective Global Marketing Understands Culture
Effective Global Marketing Understands Culture
All of the various tensions around the world regarding nationalism versus globalism will do little to stop the continued connectivity on…
Russ Klein
Nov 15, 2018
Nike and the Arrogance of Moral Certainty
Nike and the Arrogance of Moral Certainty
Social impact is not a strategy; it’s a responsibility. It’s a moral imperative, not a marketing plan.
Russ Klein
Sep 6, 2018
Higher Education Needs Higher Experience
Higher Education Needs Higher Experience
The emergence of the CMO in higher education may signal to some that universities and colleges are finally getting in step with…
Russ Klein
Jul 27, 2018
Why Experience Design Is the New Imperative
Why Experience Design Is the New Imperative
I just read an interesting article written by Avi Dan, an individual for whom I have great respect. He was writing about the changing…
Russ Klein
Jun 20, 2018
The Swinging Chimp
The Swinging Chimp
I’ve always loved the sight of a swinging chimpanzee making its way through the jungle so deftly, knowing precisely when to let go of the…
Russ Klein
May 30, 2018
The Value of Social Currency
The Value of Social Currency
Social currency is a common concept in marketing and business these days that refers to the pull or influence that a consumer has among his…
Russ Klein
May 15, 2018
The Year Ahead in Marketing
The Year Ahead in Marketing
Dating back to the 19th century merchant economy, marketing has evolved to become both an art and a science. The discipline has experienced…
Russ Klein
May 15, 2018
Shadow of a Leader
Shadow of a Leader
So many people have asked me for career and leadership advice over the years. The fact is, there is a mundanity to successful careers. The…
Russ Klein
May 11, 2018
Another GE executive once shared that GE didn’t always make the smartest (not that weren’t talented…
Another GE executive once shared that GE didn’t always make the sma...
Russ Klein
May 5, 2018
Innovation Musings
Innovation Musings
There cannot be innovation without insight.
Russ Klein
Mar 12, 2018
Becoming Insight-Prone
Becoming Insight-Prone
What does the term “insight” mean to you? It’s a suitcase word with so many different meanings that it’s become little more than white…
Russ Klein
Feb 2, 2018
A Defining Moment in Marketing History
A Defining Moment in Marketing History
In 1937 two organizations, The National Association of Marketing Teachers and The American Society of Marketing, came together to create…
Russ Klein
Jan 22, 2018
The Lasting Legacy of Leo Burnett
The Lasting Legacy of Leo Burnett
This is an email I sent out to AMA staff last week and I thought others would enjoy it as well.
Russ Klein
Dec 4, 2017
The Power of Inspired Marketing
The Power of Inspired Marketing
If you want to know what the power of inspired marketing means for an enterprise, look no further than the study “Marketing Department…
Russ Klein
Oct 27, 2017
Soft Drink Distribution is Fascinating
Soft Drink Distribution is Fascinating
Once upon a time I was the executive officer in charge of marketing at Dr Pepper/7UP companies. It was there I discovered the most…
Russ Klein
Sep 29, 2017
7 Tips for Effective Presentations
7 Tips for Effective Presentations
I’ve just returned from the American Marketing Association’s Annual Marketing Conference where I had the opportunity to meet many of our…
Russ Klein
Sep 15, 2017
Consensus vs. Stakeholder Management and the CMO
Consensus vs. Stakeholder Management and the CMO
A CEO friend asked me a question:
Russ Klein
Aug 31, 2017
Make Yourself Useful
Make Yourself Useful
The likes of Amazon/Uber/Apple have raised the game such that there are now equal expectations for same level of utility, ease, and…
Russ Klein
Aug 15, 2017
The Marketing Equation Reboot
The Marketing Equation Reboot
There are times when it can be useful to not just know what is happening in the world around us, but why it’s happening. Like any other…
Russ Klein
Aug 8, 2017
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