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Markswebb
Cutting-edge UX expertise from advanced fintech region.
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Exploring the future of digital banking: insights from the Business Mobile Banking Rank 2024
Exploring the future of digital banking: insights from the Business Mobile Banking Rank 2024
At Markswebb, we continue to explore the fast-paced world of digital transformation, with a specific focus on mobile banking for small and…
Markswebb Team
Oct 31
Markswebb Monthly Digest: August 2024
Markswebb Monthly Digest: August 2024
We present to you our digest of insights from the past month. The theme for August is “Digital Transformation in Banking: Global Trends, AI…
Markswebb Team
Aug 28
Markswebb Monthly Digest: July 2024
Markswebb Monthly Digest: July 2024
We present to you our digest of insights from the past month. You can discover a wealth of insights — case studies, research, and findings…
Markswebb Team
Aug 28
Digital Corporate Banking Rank 2024 Report Released
Digital Corporate Banking Rank 2024 Report Released
A New Perspective on Corporate Digital Banking Development
Markswebb Team
Aug 28
Top 5 insights for Gen Z, millennials and Baby Boomers in digital banking
Top 5 insights for Gen Z, millennials and Baby Boomers in digital banking
At Markswebb, we have extensive experience in addressing the age-related preferences and requirements of digital banking users. Our…
Markswebb Team
Jul 23
Overview of hyper-personalisation in fintech
Overview of hyper-personalisation in fintech
Hyper-personalisation has emerged as a key trend in the European financial sector. However, significant challenges related to technology…
Markswebb Team
Jun 25
Markswebb Monthly Digest: June 2024
Markswebb Monthly Digest: June 2024
We present to you our digest of insights from the past month. The theme for June is “Asia in focus: The present and future of digital…
Markswebb Team
Jun 24
Mobile banking development in Uzbekistan: review
Mobile banking development in Uzbekistan: review
The report titled “Mobile Banking Rank Uzbekistan 2024” published by Markswebb provides an exhaustive review of the mobile banking sector…
Markswebb Team
Jun 24
Mobile Banking Rank Kazakhstan 2024: CX of mobile banks for Kazakh private clients
Mobile Banking Rank Kazakhstan 2024: CX of mobile banks for Kazakh private clients
We are pleased to share our latest research, the Mobile Banking Rank Kazakhstan 2024. This comprehensive research delves into the digital…
Markswebb Team
Jun 24
How to improve telecom services: B2B client loyalty
How to improve telecom services: B2B client loyalty
Our recent study on telecom services has yielded valuable insights that can guide improvements in customer experience. The analysis, which…
Markswebb Team
May 30
Insights & expert tips for e-commerce in 2024
Insights & expert tips for e-commerce in 2024
Retail applications bridge the gap between the retail world and users by providing personalized experiences, seamless transactions, and…
Markswebb Team
May 30
Three spices of UAE: how banks serve a ‘Menu’ for expats Indians, Pakistanis, and Filipinos.
Three spices of UAE: how banks serve a ‘Menu’ for expats Indians, Pakistanis, and Filipinos.
Expert insight from Markswebb agency: how expats choose the best bank in the UAE.
Markswebb Team
May 16
India neobanks future outlook: the power is in Gen Z and Gen Alpha?
India neobanks future outlook: the power is in Gen Z and Gen Alpha?
Neobanks are reshaping India’s banking landscape, offering tech-savvy consumers and underbanked populations a unique banking experience
Markswebb Team
May 8
Young adults and senior citizens as application users
Young adults and senior citizens as application users
Markswebb conducted a recent study on age-related behavior patterns of users in digital services based on their app usage experiences.
Nataliya Romashina
Aug 16, 2023
How businesses choose digital products and what influences their decisions
How businesses choose digital products and what influences their decisions
Markswebb decided to investigate how business leaders choose digital services for their companies and conducted a research study called…
Nataliya Romashina
Jul 28, 2023
How to become the number one bank for small businesses
How to become the number one bank for small businesses
We conducted a competitive analysis of the local market and formed backlog, using the best fintech practices from Russia.
Markswebb Team
Jul 6, 2023
How we searched for UX/UI implementations for the payment system
How we searched for UX/UI implementations for the payment system
The payment system, in collaboration with Russian banks, noticed a lack of solutions in debit cards and commissioned Markswebb to search…
Markswebb Team
Jul 3, 2023
How we help turn a good chatbot into an ideal one
How we help turn a good chatbot into an ideal one
The client of the study is a leader in tobacco heating systems production. They have a chatbot that mostly resolves issues without an…
Markswebb Team
Jun 29, 2023
Chatbot is not a human, but it can be helpful and easy to communicate with. How?
Chatbot is not a human, but it can be helpful and easy to communicate with. How?
A case study based on Markswebb audit of chatbot’s compliance with the principles of quality communication. We identified areas for…
Markswebb Team
May 4, 2023
Let’s look at the maps. How CJM analysis suggested solutions to three business tasks
Let’s look at the maps. How CJM analysis suggested solutions to three business tasks
CJM analysis is used in tasks whose solution is hidden in the depths of the user’s path and is related to the motivation, loyalty, and…
Markswebb Team
Apr 25, 2023
Results of the Mobile Network Operator App Rank 2023 study
Results of the Mobile Network Operator App Rank 2023 study
Review and rating of the applications of the largest telecommunication operators in Russia.
Markswebb Team
Mar 30, 2023
Onboarding games: a UX design solution that makes the second debit card the first
Onboarding games: a UX design solution that makes the second debit card the first
Our new design case shows how to use gamification and best practices to motivate a new client actively use mobile banking and a debit card.
Markswebb Team
Nov 22, 2022
How to embed contextual sales in a mobile banking app
How to embed contextual sales in a mobile banking app
This design case shows how product awareness and the detailed user scenario analysis allow to design irresistible offers in mobile bank.
Markswebb Team
Oct 25, 2022
Bonds: a simple choice of a complex product
Bonds: a simple choice of a complex product
We propose choosing for a customer: instead of the list — the one and the best bond.
Markswebb Team
Aug 10, 2022
How to maximize the connection between a digital service and customers’ needs
How to maximize the connection between a digital service and customers’ needs
Based on Markswebb and Forte Bank project on new mobile banking app launch.
Markswebb Team
Jul 19, 2022
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