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Measured Opinions
The latest news and unfiltered views on the world of data, analytics and optimisation.
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The latest news and unfiltered views on the world of data, analytics and optimisation.

Editors
Go to the profile of Mark Rochefort
Mark Rochefort
Go to the profile of Mark Rochefort
Mark Rochefort
Director @measurelab. Making stuff / overlapping tech, analytics, optimisation & psychology.
Go to the profile of Steven Elliott
Steven Elliott
Marketing strategist. Design enthusiast. Sunday cyclist. Wedding dancer. Dog whisperer. Liverpool fan.