Social Media

YouTube: The perfect platform to build your personal brand

As a makeup fanatic, it is not hard for me to admit that I spend a little too much time watching makeup tutorials and reviews on YouTube. I am subscribed to a long list of beauty gurus and makeup artist, each of them are in…

The Journalists V.S The Bloggers

Journalism and blogging is kind of the same thing, right? Journalists have opinions, bloggers have opinions, they both write stories on a certain topic or subject. While some of this is true, the way in which they gather information and write a story can be a little…

Instagram Giants, Effective Target Marketing and Brand Promotion

I like to think that I am a fairly savvy Instagramer. I post quite frequently, my posts are varied (and not exclusively of just my face), and I hashtag appropriately. But compared to Instagram’s powerhouses, my posts…

Is your social media news feed controlling you?

I personally have had to change my social media feed, for the better of myself. I started by critically analyzing whom I choose to follow and watch on social media.

I believe a person’s social media feeds, eventually become mannerisms of that person…

Is social media destroying people’s confidence?

Social media influences society in various ways from how people behave to how people believe they should look.

People have all kinds of applications on their cell phones from Facebook to Instagram to Snapchat. These…

The Beautiful and Ugly Side of Social Media

Jaclyn Hill’s emotional youtube video call for action against cyberbullying.

TweetDeck or TweetWRECK?

Unpopular opinion alert: I find TweetDeck to be more frustrating than useful. TweetDeck is a website that helps you manage multiple twitter accounts, which is a handy tool when I have to manage several social media accounts for my job and most importantly, scheduled tweets! The best…

Nike: Empowering or Degrading Women?

Female fitness advertisements have always managed to confuse me. What individual looks that attractive while working out? Where’s the sweat? The grimace of pain? Nike, on the other hand, typically shows a more accurate representation of the female athlete. Not only…