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Go to the profile of Em. Sanchez
Em. Sanchez

What is an Identifier for a Digital Marketer?

in this post we will discover the main identifiers used by marketers to track you across device and what is the lifespan of those identifiers. This post follows my previous one “What is a DMP and how can it be useful for your business”

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Go to the profile of Pierre de Poulpiquet
Pierre de Poulpiquet

What are recommendation systems and how do they work?

Every day, when we are shopping online, browsing Netflix, streaming music, and even typing a note on a smartphone, whether we realize it or not, we are contributing to and taking advantage of recommendation system algorithms.

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Go to the profile of Virgile Quintin
Virgile Quintin

What is geotargeting?

With the near-ubiquity of smartphones, consumers are now almost always carrying around GPS-enabled devices. This GPS…

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Go to the profile of mediarithmics
mediarithmics

What is a DMP and how can it be useful to your business?

If you are in marketing you have probably heard the term DMP tossed around. But can you define what a DMP is?

Most companies in the marketing software market will tell you they can create a relevant…

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Go to the profile of Pierre de Poulpiquet
Pierre de Poulpiquet

What is a Walled Garden? And why it is the strategy of Google, Facebook and Amazon Ads platform?

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