Are you ready for Meesho’s second TVC? Our carefully curated catalogues are as diverse as our entrepreneurs and their customers

Mangala Dilip
Meesho Tech
Published in
2 min readFeb 26, 2021

From Anarkali Annu to Kanchivaram Kavitha, there’s something for everyone on the Meesho app and our entrepreneurs know it better than anyone else. Across the country, women are embracing the Meesho app and starting their online businesses with a plethora of catalogues and categories available for them to choose and pick from — business doesn’t get better than this. Because more categories and curation is equal to so many more choices!

The various social media networks they work out of allows Meesho entrepreneurs to truly build pan-India businesses, which means their customers speak different languages, have different festivals to celebrate, and certainly have varied tastes. As the CEOs of their brands, these ladies know very well how to curate products for each of their customers.

What Meesho offers these perfectly self-sufficient and capable entrepreneurs is a diverse range of products to curate at wholesale prices. Our entrepreneurs are able to find the perfect, most trending products in the relevant categories for their customers while also including a lucrative margin for themselves.

In our fun, little new TVC, we pay homage to both these features:

In Meesho’s first TVC, we showcased the identity of our entrepreneurs, most of whom are homemakers from tier-2 and tier-3 cities. Outside of their identities as mothers, sisters, wives, and daughters in the domestic world, Meesho entrepreneurs have fought hard to etch out the identity of being businesswomen and that is what we wanted to celebrate in our very first TVC.

We are immensely proud of our entrepreneurs and are always happy to show off their skills and achievements. We find our task of carving out different ways to make them successful extremely humbling.

The new Meesho TVC is coming soon to a television near you.

Would you like to join Team Meesho and work towards enabling anyone across India to become an entrepreneur with zero investment? Click here to see the roles Meesho is hiring for!

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