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3 tips to avoid a Post Office scandal- a user research perspective

3 tips to avoid a Post Office scandal- a user research perspective

Over the past few weeks, I think we have all been horrified to see the extend of the UK Post Office miscarriages of justice depicted in the…
Go to the profile of Christina Li
Christina Li
The ‘So & So What’ of research findings

The ‘So & So What’ of research findings

We all want our research findings to have a positive impact. We tend to tailor how we communicate the research insights to the audience…
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Christina Li
Supercharge your insights with creativity

Supercharge your insights with creativity

This is a summary of the talk I gave at User Research London 2022 and at a meet-up for UX Insight (talk video).
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Christina Li
The power of ‘stop’

The power of ‘stop’

Do you see product and research teams stuck in the mindset of “let’s keep going”, when sometimes it was better to stop? Perhaps you might…
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Christina Li
Latest
What is Ikea’s latest playbook?

What is Ikea’s latest playbook?

Ikea, a Swedish-based furniture chain, recently announced their furniture ‘buy back’ program in the UK. Under the program, consumers can…
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Christina Li
Start asking these 5 questions in your research today

Start asking these 5 questions in your research today

We can’t predict future behaviours. But when we ask meaningful questions then we can understand our users better.
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Christina Li
Strategic research: Does your product have legs?

Strategic research: Does your product have legs?

How to validate your product value propositions
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Christina Li
Trending
How Google Map can help reduce your research bias

How Google Map can help reduce your research bias

A recent research article by IDEO suggested mapping out each research location will allow you to see where your potential research bias is…
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Christina Li
We need to stop talking about usability testing…

We need to stop talking about usability testing…

…and start talking about the appropriate methods for your research.
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Christina Li
Making user research work in agile sprints

Making user research work in agile sprints

Today, product and design teams are increasingly moving to an agile development cycle. We can see this happening with the rise of Lean…
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Christina Li
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