Magnum Opus of the VR Frontier — CONTENT
As discussed earlier here, Virtual Reality is not something that the 21st century has come up with. The technological advancements of this decade have made VR, an invention dating back to the 60’s, accessible to the masses on an unprecedented scale.
But a crucial part of any content medium still hasn’t been widely accessible. The content creation ecosystem.
Content and its creation
Even in early days of the 21st century’s consumer VR, creating content was a major challenge and a fairly costly one at that. The entire VR content creation pipeline, from cameras, story-boarding, production, all the way up to developing content delivery, was very time intensive, using the standard content workflows.
VR is still a rapidly evolving content medium despite being 60’s invention. Early, and quite costly, experiments by brands and content creators have contributed to the evolution of this media at large, but what if a significantly lower content creation expense could enable more brands as well as individuals to use, experiment and explore the possibilities of the VR medium?
With continuous improvement in hardware, software & other technological solutions, content creation now isn’t as costly. Even so, most of the expenses involved in VR content creation is still due to the raw time & expertise it takes to produce it with added complexity of handling a virtual environment at every step in the workflow.
What if the time-line itself for content creation could be shortened and there would be no expertise required?
Introducing Melzo…
Also discussed earlier here, Melzo is a web-based platform for simplified XR content creation.
What Melzo, with it’s easy to use drag and drop creator, handles all the complexity of VR content in the background. The platform takes care of positioning, asset management, hardware compatibility, interactivity and all other nitty-gritties so that the content creators can easily and intuitively create full featured, interactive VR content.
Ultimately, content creators get to create and compose VR content as easy as in MS Paint opening faster avenues for them to express their VR creativity.
With progressive, adaptive and device agnostic web-based VR experiences delivered by Melzo has greatly improved accessibility to VR content created on it’s platform. Being focused on WebVR based experiences, even reaching audiences isn’t beyond a wall of them downloading 500 MB+ app. Neither does the content need to be developed and maintained separately for different hardware.
This substantially reduces the time involved in creation and distribution of an awesome and interactive VR content, hence making it a win-win for everyone involved. As a consequence interactive immersive experiences are more affordable for brands and enthusiasts to create and experiment with.
With 100+ SMEs having adopted to VR Technology using Melzo’s platform, it has significantly affected how and which businesses can dabble in VR as a content medium.
With over 3K+ VR enthusiasts having used the platform to create over 2.3K+ VR experiences generating 35K+ views, Melzo is catalysing user generated, quality VR content creation and consumption.
In following weeklies we discuss how did VR draw attention of a market generally late at adopting upcoming technology.
