MEP Capital

The Future of the Audio Market

While we most frequently find ourselves in the weeds on asset-level analysis, on occasion it’s important to pick up our head and check in on the broader trends in our industry. Recently, we had the opportunity to discuss the audio (music/radio/podcast) market with two…

Library assets: buying vs lending

A significant portion of MEP Capital’s investment activity involves us buying or lending against…

Talent vs Suits, version 2022

From the dawn of the media & entertainment industry, a recurring theme has been the antagonistic relationship between corporations and talent. Like back pain, it flares up intermittently, stirs up games of revisionist history and inspires industry participants and commentators…

Everything is cost of capital all at once

The topic of interest rates and their impact is hard to avoid these days, including in the media industry, as participants learn that uncorrelated cash flows do not necessarily mean uncorrelated asset values. However, it was recent reading on a completely…

What’s going on in advertising?

The recent Q2 earnings reporting season for publicly traded media and tech companies was a wealth of datapoints around the impact of macroeconomic uncertainties on advertising spend across the digital and legacy media ecosystem.

Focus on the exporting

To help understand the current film/TV landscape, one can look to an analogy from a much more vital industry: energy.

When a country produces a valuable commodity — whether oil or wheat — it implicitly makes a daily choice of keeping it within the bounds of its…

YouTube to Netflix, a Tale of Two Streamers

Fashionably late to the party, Netflix announced in its Q1 earnings call that it was open to adding a lower cost ad-supported model after years of resisting advertisements on its platform. In 2020 we wrote about our enthusiasm in AVOD after the market…