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Brand Strategy

mg Magazine

mg Magazine is the leading trade journal for the US cannabis industry. Since 2015 it has provided readers with the news, market trends, and intelligence necessary to make informed business decisions.

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Brand Strategy

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Jul 1

Adam Wilks: Brand Champion

As chief executive officer at Carma HoldCo Inc., Adam Wilks has a seriously enviable job to do each Sunday: sesh…

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Jun 18

High Spirits: Branding Cannabis Beverages the Right Way

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Jun 19, 2023

Keeping a CBD Brand Relevant with and without Federal Guidance

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Mar 15, 2023

How to Build a Successful Collaboration

When global advertising trade publication Adweek discusses your campaign in a positive…

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Mar 13, 2023

11 Cannabis Collaborations Done Right

The past few years have seen a surge in brands from a wide variety of industries partnering…

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Jan 10, 2023

What’s in a Name? The Promise and Peril of Celebrity Partnerships

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Jan 4, 2023

Brands of the Rich and Famous

While cannabis may still have some distance to go before it’s truly normalized, the plant and related…

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Sep 15, 2022

The Key to Brand Differentiation

With decreasing stigma and a growing consumer base, demand for cannabis is spiking nationwide. While…

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Apr 11, 2022

How Retailers & Brands Should Prepare for 420

Halloween has candy, Valentine’s Day has flowers, and Christmas has, well ……

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Aug 27, 2021

5 Signs It’s Time to Rebrand

The media is full of reports about companies “rebranding.” Typically, what they mean is a company has…