micro marketing

Emotional branding is a way to communicate with your audience through sensory experiences. It connects brands to people and helps build…

Data driven marketing is a way of using your current marketing insights to help you make better decisions when looking to acquire new…

Local SEO is a marketing strategy that micro businesses can use to achieve an advantage over bigger brands and larger sized competitors by…

Growth hacking is a buzzword (some say a mindset) to describe the use of creative marketing methods being used to achieve growth, of any…

Metrics are a way of understanding the performance of a certain activity. In marketing you’ll frequently find KPIs (key performance…

Hopefully this blog will help with an aspect of ‘social listening’ and if you’re not familiar with the term, in a nutshell, it’s a way to…

In 2015, Google coined the term micro-moments for explaining how people behave on their mobile devices. The idea behind micro-moments are…

Frugal innovation is a process of stripping away all unnecessary features of a product or service. The idea? To do more with less.

A persona is a character you create based on the knowledge of your current customers and the people you want to target.

An influencer is a term used in the marketing world to describe a person of influence that can help create awareness, build trust and…

Engagement is the final piece of the PICE framework and is focused on the traction gathered from social media. Approaching social media can…

For marketing purposes, we refer to content as any form of communication through a certain channel or medium. The term content is heavily…