MMA Germany Roundup: In-app advertising playbook, showing why people uninstall apps and knowing your data diet requirements

MMA Germany
Jul 10, 2018 · 7 min read

Best-practices playbook shows how to get the best results from your in-app advertising strategies

New data on why people are uninstalling mobile apps

Google releases *NEW* Mobile Speed Leaderboards- how does your site stack up?

MyTona stops ad fraud and rockets user acquisition

Learning to be a love brand from Merck Consumer Health

The Data Diet — You really are what you eat

Congratulations to Smaato — Winners of the Digital Champions Award!

OMR Podcast

Hot News & Views You Need to Know

  • German carmaker Porsche races ahead in its effort to expand its own charging infrastructure for electric cars ahead of the launch of the Taycan model car. (via Electek)
  • Concerns over data safety and security have prompted German automotive supplier Continental AG to ban its workers from using the messenger services WhatsApp and Snapchat on company phones. (via CNBC)
  • Uber has plans to roll out its on-demand electric bike service to Europe, starting with Germany, as it looks to provide more environmentally-friendly alternatives to its ride-hailing service. (via Mobile Marketing)
  • AI is a hot topic and here is the list of Germany’s hottest AI startups complete with a rundown of their total funding to date. (via Nanalyze)
  • Germany continues to lag after other markets for mobile travel bookings. A new report finds the German online travel market will continue to be less mobile-focused than other major travel markets for the foreseeable future. (via Hospitality Net)

Events Radar

(If you have an event, then let us know and we’ll add it to the list. Also check out our Medium blog for details on each event, highlighting the great speakers and panels you won’t want to miss!)

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

MMA Germany

Written by

Mobile Marketing Association's German Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.