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Data Driven Rideshare Advertising
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Why You Need To Be Advertising On Rideshare Cars
Why You Need To Be Advertising On Rideshare Cars
Rideshare delivers more reach, more impact, and all at a lower CPM. Find out why it is one medium you need to be on in order to get the…
Craig A. Cook
Aug 18, 2019
Quantifying Business Impact In Marketing
Quantifying Business Impact In Marketing
A Case Study in Causality
Jesse Moore
Aug 17, 2019
Attribution in OOH
Attribution in OOH
Do the ads work? Can you prove it?
Craig A. Cook
Aug 1, 2019
Ads during your Uber (or Lyft) ride?
Ads during your Uber (or Lyft) ride?
Uber and Lyft may one day try and monetize off of an ad platform either outside or inside their driver’s vehicles.
Craig A. Cook
Jul 17, 2019
The Power of Intelligent Connection in OOH
The Power of Intelligent Connection in OOH
Since I left my career in banking 4 years ago, I’ve learned a thing or two working at early-stage startups, and one rule of thumb I’ve…
Niels
Jul 16, 2019
Why Use Ad ID?
Why Use Ad ID?
Do you remember the early days of internet?. Each web-page was a novel experience, even when you fired up familiar sites like Friendster…
Marc Rose
Jun 14, 2019
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