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Mobile Apps and Consumers
Data, insights and views on mobile apps and consumers
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Working with the IAB: Understanding In-Feed Native Ads
Working with the IAB: Understanding In-Feed Native Ads
Rome wasn’t built in a day. It took several Romans, years of vision and hard work to create a cultural heritage that delights people to…
Tanvi Kapoor
Jul 28, 2015
Discovery — Waking up the dormant love within
Discovery — Waking up the dormant love within
“What is the difference between discovery and invention?” I asked my father, as he approached me at the school gate, many years ago.
Rajesh Sridhar
Jul 19, 2015
How I learned to stop worrying and love quizzing
How I learned to stop worrying and love quizzing
As far as I can remember, I’ve always had a good memory.
Sohan
Jul 5, 2015
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InMobi’s Yogi Helps Gamers Level Up
InMobi’s Yogi Helps Gamers Level Up
Here’s an update from us that you won’t see every day!
Sohan
Jun 30, 2015
An Unplanned Moment of Discovery
An Unplanned Moment of Discovery
“When it’s obvious that the goals cannot be reached, don’t adjust the goals adjust the action steps.”
Sunshine Kiara Bhandary
Jun 29, 2015
Banares is my one true ‘discovery’
Banares is my one true ‘discovery’
Banaras. The name conjures up myriad images — holy city, Ganga, crowded, dirty, incense sticks and flowers among others. To me, Banaras is…
Shubha Pai
Jun 23, 2015
Crawl, flap and fly
Crawl, flap and fly
One can never anticipate the infinite beauty that lies beyond the next closed door. The very next step one takes could put you on the edge…
Rajiv Bhat
Jun 12, 2015
Catch the Roving Eye
Catch the Roving Eye
Dr. Seuss said “Why fit in when you were born to standout”. While most ad formats take this saying to heart and are made to stand out amid…
Tanvi Kapoor
Jun 3, 2015
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