Growth

Mobile Growth Handbook 2017

2017 has been an interesting year. While getting an app live should be easier, the changes and shifts in the…

How To Get More App Downloads by Rethinking Your Mobile Marketing Strategy

How to Write a Good Growth Story

“Stories are our primary tools of learning and teaching, the repositories of our lore and legends. They bring order into our confusing world. ”

– Edward Miller, writing coach

“Stories are remembered up to 22…

Mobile Paid Growth

How we increased monthly growth 4X and decreased customer acquisition cost by 3X: Long Tail Mobile Paid Acquisition in 4 steps

Deep Linking’s Role in the Mobile Growth Engine

How to tame the AppStore search

Top-5 for any query and $0.19 installs

Simple formula for exponential growth

Is there a simple formula that describes exponential growth? What are the key factors driving…

Build a Growth Machine Like Andy Johns

Andy Johns has had the good sense to ride not one, but FOUR…