2017 has been an interesting year. While getting an app live should be easier, the changes and shifts in the…
“Stories are our primary tools of learning and teaching, the repositories of our lore and legends. They bring order into our confusing world. ”
– Edward Miller, writing coach
How we increased monthly growth 4X and decreased customer acquisition cost by 3X: Long Tail Mobile Paid Acquisition in 4 steps
Top-5 for any query and $0.19 installs
Is there a simple formula that describes exponential growth? What are the key factors driving…
I am fond of systems thinking and system dynamics, so I tend to present any business or ecosystem as a systems map outlining key feedback loops. This is the best way to get a 10000 meter view of any system and “see the forest for the trees” and not get buried in details.
Morgan Brown has recently gave outstanding talk on mobile growth (thanks BranchMetrics for organising this meetup), so I decided to list my notes on this talk.