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Insightful and thought-provoking articles on delivering successful mobile travel apps with a focus on exceptional user experience.

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Mobile Apps

David MacHale in Travelport Digital Insights

May 13, 2016

MONEY-CAN’T-BUY’ PROMOTION OF YOUR APP — HOW TO GET FEATURED ON THE APP STORE

At MTT, our airline and TMC apps have reached the number one spot in the App Store Travel Category in 78 countries to date and have been prominently promoted in the App Store almost 700 times in…

David MacHale in Travelport Digital Insights

May 13, 2016

HOW MOBILE IS EMPOWERING AIRLINES TO DRIVE ANCILLARY REVENUES

With global mobile penetration reaching 100% at the end of 20151, over 75% of online travel search expected to come from mobile in 20162 and circa 34% of total global ecommerce coming from mobile3, it’s easy to see why…

David MacHale in Travelport Digital Insights

May 13, 2016

40 APP MOMENTS IN TRAVEL TO MARK APPLE’S 40TH ANNIVERSARY

“It was forty years ago today, that Sgt. Pepper…”

David MacHale in Travelport Digital Insights

May 13, 2016

6 KEY TAKEAWAYS FOR MOBILE TRAVEL FROM APPLE’S SPRING EVENT

On Monday evening Apple “looped us into” their first major press event of the year where Tim Cook and his team unveiled the latest iOS and Apple Product news and updates from their Cupertino Campus in California.

David MacHale in Travelport Digital Insights

May 13, 2016

PREPARING FOR THE NEXT GENERATION OF TRAVELLERS

Move over Millennials and Baby Boomers, there is a new cohort of travellers that is fast coming of age and their influence on the travel industry promises to be significant and even more lucrative than their predecessors.

David MacHale in Travelport Digital Insights

May 13, 2016

SIX INGREDIENTS THAT MAKE A GREAT MOBILE TRAVEL EXPERIENCE

Our design approach at MTT has evolved over the years. At a high level it combines a user-centred design approach with an emphasis on craftsmanship and interaction design. Our goal is simple: world class design for world class…

David MacHale in Travelport Digital Insights

May 13, 2016

6 ‘DAY OF TRAVEL’ CONCERNS AND HOW TO OVERCOME THEM

Travel is stressful. The ‘day of travel’ can be frustrating even for frequent travellers. Fears about getting to the airport on time, lengthy security queues, uncertainties about flight take-off times, gate locations in unknown airports…

David MacHale in Travelport Digital Insights

May 13, 2016

MTT TALKS TO THE MOBILE NEEDS OF TMCS AND THE BUSINESS TRAVELLER

As the mobile travel landscape rapidly evolves and smartphone adoption among business travellers nears 100 percent (98% percent to be exact*), the need to keep pace and stay ahead of the curve in mobile travel is a…

David MacHale in Travelport Digital Insights

May 13, 2016

FROM FLIGHT BOOKINGS ON A NOKIA N80 TO GATE UPDATES ON APPLE WATCH — WHAT’S NEXT IN MOBILE TRAVEL?

MTT is 10 years old today and WHAT a difference a decade makes!