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How To Use Psychographic Segmentation Data To Sell More

How To Use Psychographic Segmentation Data To Sell More

If you’ve been reading our blog over the last few months (thanks!), you know that customer segmentation is essential for discovering…
Go to the profile of Lauren Heartsill Dowdle
Lauren Heartsill Dowdle
Insanely Effective Sales Techniques To Sell More To Customers

Insanely Effective Sales Techniques To Sell More To Customers

No matter which way you slice it, the ultimate goal of any business is to make more money. And in order to make more money, a company has…
Go to the profile of Lauren Heartsill Dowdle
Lauren Heartsill Dowdle
Customer Experience Management — An Interview With Shep Hyken

Customer Experience Management — An Interview With Shep Hyken

Today’s guest is well-known customer experience expert Shep Hyken. Shep works with companies who want to build loyal relationships with…
Go to the profile of Lauren Heartsill Dowdle
Lauren Heartsill Dowdle
Using Behavioral Segmentation To Understand Your Customers

Using Behavioral Segmentation To Understand Your Customers

A few weeks ago, we discussed the importance of customer segmentation and how it can be used to drive profits for any company, regardless…
Go to the profile of Lauren Heartsill Dowdle
Lauren Heartsill Dowdle
5 Proven Strategies To Reduce Your Customer Attrition Rate

5 Proven Strategies To Reduce Your Customer Attrition Rate

Attrition. Churn. Turnover. Call it what you like. Or, maybe you don’t even like saying these words…
Go to the profile of Lauren Heartsill Dowdle
Lauren Heartsill Dowdle
Using The Semantic Differential Scale To Measure Customer Attitude

Using The Semantic Differential Scale To Measure Customer Attitude

If you’ve been following us from the beginning, you already know how important soliciting customer feedback is when working to improve the…
Go to the profile of Lauren Heartsill Dowdle
Lauren Heartsill Dowdle
Using Upsells, Downsells, & Cross Sells to Grow Revenue and Improve Customer Loyalty

Using Upsells, Downsells, & Cross Sells to Grow Revenue and Improve...

Upsells, cross-sells, and downsells are staples of marketing that benefit both customers and business owners. These techniques allow…
Go to the profile of Lauren Heartsill Dowdle
Lauren Heartsill Dowdle
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